Rico Love’s New Video, “They Don’t Know” (Bonus Interview w/ MTV)

Rico gets seductive in the video “They Don’t Know”, the premiere video off his EP Discrete Luxury.

Crafting up a black and white visual for the song, the video revolves around a lady friend while viewers are left to wonder when Rico will in fact appear. With the singer popping up at the end of the clip, fans are treated to spicy scenes from Rico’s love interest for the entirety of the clip.

Rico Love is a master at putting himself in other people’s shoes. The producer/songwriter has made a lasting impression penning hits for Beyoncé, Usher, Trey Songz and Diddy, but now Rico is ready to embark on a new mission as he sings, raps, writes and produces on his debut EP Discrete Luxury.

“First of all, a lot of people may not know that Ma$e kind of raised me. Ma$e taught me so much, I sat under him for so long, and he showed me a lot about the game and a lot about music, and I was always a fan,” Rico told MTV News on Wednesday. “Me and Puff were always close friends and I grew up admiring the Bad Boy era, looking up to him. It’s a natural thing for me to borrow from that sound.”

While he does admit to tapping into his influences, Rico still manages to be himself and stand among artists who are content with sounding similar. “I wanted to find out who I was and express who I was and with ‘Everybody’s Girl,’ ” he said. “I think that was a great example of me borrowing something that was familiar to me and my childhood, but also making it fresh and refreshing and new in 2013 and beyond.”

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