About Pretty Lou

Known to the entertainment world as the Hottest Host in NYC “PRETTY LOU” has consistently dominated the New York City nightclub Scene as the hardest working #1 Club Host in the entertainment business, working along side NYC’s biggest Radio Disc Jockey’s such as Power 105’s DJ Prostyle to HOT 97’s Heavy Hitter DJ Enuff to only name a few. His company Street Loyalty Entertainment Partnering with Fat Joe’s Terror Squad, has allowed Lou to developed a solid brand and has countlessly proven himself as a successful entrepreneur, marque promoter and full time philanthropist giving back his time with generousity serving the unfortunate through multiple charities.

Having made his mark over numerous internet platforms like ThisIs50.com and SiriusXM satellite radio, Lou Ortega (Pretty Lou) has been an innovator in the world of broadcast media.

Giving new undiscovered talent their opportunity to be heard, while also allowing the listeners to weigh in for a more interactive experience.

An appreciator of all music genres, Lou has always had an undeniable passion for radio, whether he’s interviewing a well- known artist, or opening the door for one who’s up and coming.

On Air Pretty Lou tackles relevant issues and hot topics. His night show has made great strides, featuring a current countdown of the hits across the nation as well as a segment dedicated to unsigned talent.

At the height of his career, Pretty Lou has been recently diagnosed with a rare bone marrow disease called Aplastic Anemia a condition that occurs when the human body stops producing enough new blood cells. This rare and serious condition has now led to leukemia a type of blood cancer that begins in the bone marrow. Pretty Lou has undergone several treatments of chemo therapy at Columbia Presbyterian Hospital in New York City where he has shown much improvement in his health and character. He has chosen the Motto “I Will Beat This” & “Pretty Lou Will Not Lose”. Pretty Lou has been a symbol of motivation and hard work to all that follows him. We believe that the challenge set before him is just a stepping stone before achieving greater accomplishments. When God is for you who can be against you?

We asked that his friends, family members and fans continue to keep him in prayer.